CERVÉLO HONOURS CANADA’S HEROES WITH CUSTOM C5 PAINT JOB

TORONTO — Cervélo Cycles is taking its sponsorship of the Wounded Warriors Canada Battlefield Bike Ride to the next level.

As it has done every year since 2012, Cervélo supports the inspiring fundraiser with volunteers and high-performance bicycle donations. This year, however, Cervélo is proud to unveil 10 donated C5 framesets that feature a unique paint job. Custom-designed to honour both the ride’s mission and the heroes it helps — ill and injured Canadian Forces Members, Veterans, First Responders and their families — these collector’s-edition framesets incorporate meticulous design details such as Wounded Warriors Canada’s “Honour the Fallen, Help the Living” motto and #INTHISTOGETHER hashtag.

The first C5 frameset is now available for purchase as part of a week-long auction that kicked off this morning. All funds raised through the sale of the C5 frames support Wounded Warriors Canada’s national mental health programs and services. To learn more or place a bid visit: https://www.biddingforgood.com/auction/auctionhome.action?auctionId=336070257

“These heroes make sacrifices and risk their lives,” said Robert de Jonge, Cervélo’s Managing Director. “So I speak for everyone at Cervélo when I say that our support for Wounded Warriors Canada is our way of saying thank you again and again.”

The C5 framesets are yet another example of Cervélo’s passion for sharing the positive effects of cycling on both body and mind, added Scott Maxwell, Executive Director of Wounded Warriors Canada. “Cervélo is the reason we were able to get involved in cycling. The company and its employees are deeply committed to health and wellness, and we are extremely grateful for their ongoing support.”

Cervélo Territory Manager Glen Innes, who acted as one of the Ride Directors of the BBR for the sixth consecutive year, agreed that there is a practical aspect to the company’s involvement. “If we can get more ill and injured Veterans and First Responders riding bicycles, we can aid them in their battles with Operational Stress Injuries.”

The veterans who have seen the C5 frame are thrilled with it. “What you have managed to pull off here is a million miles beyond brilliant,” said wounded vet Todd McGowan. “This is much more than a bike frame, and truly needs to be honoured as such. I really don’t have the words to express my sincere appreciation.” 

Honour the Fallen, Help the Living

Honour the Fallen, Help the Living

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